Saurav Sharma

Bio-sketch: 

Saurav Sharma is an Assistant Professor in the Department of Design at Netaji Subhas University of Technology. With over a decade of teaching and academic experience across premier institutions, including the National Institute of Design Andhra Pradesh and Manipal University Jaipur, his work lies at the intersection of visual design, cultural studies, and storytelling.

Google Scholar: https://scholar.google.com/citations?hl=en&user=KuoK6vRPaqkC

LinkedIn: https://linkedin.com/in/saurav-sharma-86249555

Areas of Interest:

• Visual Storytelling and Narrative Design
• Cultural Semantics and Semiotics
• Folk Art, Craft Traditions, and Cultural Sustainability
• Transmedia and Digital Storytelling
• Design Anthropology and Ethnographic Research
• Communication Design and Branding
• UI/UX and Interactive Media
• Design Education and Pedagogy
• Sustainable and Socially Responsible Design

Journal Publications:

• Antimicrobial Textile: Recent Developments and Functional Perspective – Published in Polymer Bulletin, Springer, July 2021. (doi.org/10.1007/s00289-021-03826-3)
• Rasam Pagdi: Performing Textile Masculinities – Published in Textile: The Journal of Cloth and Culture, Taylor & Francis, September 2021. (doi.org/10.1080/14759756.2021.1951020)
• Phad Tradition: The Scoping Review of Ritualistic, Performative Audio-Visual Folk Tradition of Rajasthan – Published in Textile: The Journal of Cloth and Culture, Taylor & Francis, July 2023. (doi.org/10.1080/14759756.2023.2200297)

Conference Publications:

• Making of the God – Presented at the International Conference on Recent Trends and Sustainability in Crafts & Design, IICD Jaipur, 2017. (ISBN: 978-86724-19-9)
• Phad of the Phad: Reading and Writing of Ritual Craft – Presented and published at the 5th International Conference on Arts and Humanities (ICOAH 2018), Colombo, Sri Lanka. (doi.org/10.17501/23572744.2019.6103)
• Om Banna Ji: The New Folk God – A Study of the Process – Presented at the Conference on Research in Art, Design and Culture, Srishti Institute of Art, Design & Technology, Bangalore, 2018.
• Potters of Gundiyali: Acknowledging the Overlooked Hand – Presented at the International Conference on Recent Trends and Sustainability in Crafts & Design, IICD Jaipur, 2019.
• A Scoping Review on Lesser-Known Tradition of Rajasthan—‘Phad’ – Presented at ICoRD’23 and published by Springer, July 2023. (doi.org/10.1007/978-981-99-0428-0_20)
• Tradition in Transition: Identifying Different Categories of Phad Paintings from Rajasthan Using Inductive Coding Method – ICoRD’25, 2025. Published by Springer. (doi.org/10.1007/978-981-96-6511-2_15)

Book / Book Chapters:

• ABS Books Local for Global: Future of Craft & Design By: Dr. Oum Kumari R, Pratibha Mishra, Saurav Sharma

Awards and Recognition:

• President’s Gold Medal – DA-IICT (2015–17)
• Craft Collaborative Fellowship (2019) – Design Innovation and Craft Resource Centre
• Winner – Most Innovative Collection – Pearl Academy (2012)
• Official Film Selection – “Log Kehte Hain” at:
  • Festival de Cinema Escolar de Alvorada
  • International Festival of Short Films on Culture and Tourism
• Project Coordinator – Ministry of Panchayati Raj (LSDG Project – Branding & Design)