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Dr. Rakesh Shankar Jha

Dr. Rakesh Shankar Jha
Associate Professor (Visiting)
Qualification
PhD, PGDBM, BE (Electrical)
Email
rakeshshankar.jha@nsut.ac.in

 

 

 

 

Areas of Interest: Marketing, Distribution Channels, Leadership, Mentoring, Talent Assessment

Research Publications:

  1. Study on Sudden Failure of Field Circuit Breaker – Steady State Synchronous Operation under Loss of Excitation of the Synchronous Generator for Varying 
  2. A Study of Development of Power Cables; Causes of its Failures and Remedies 
  3. Surge Protection Devices for Power Systems 
  4. Application of Surge Protective Devices meant for Power Systems 
  5. Study on Availability Based Tariff (ABT) and ABT based Metering Scheme 
  6. Critical Notes on ABT based Metering Scheme
  1. Study of Merger & Acquisition Strategy for Sustainability of Switchgear Companies, 
  1. Marketing Approach of switchgear companies – Shift of Paradigm or Change in Strategy
  1. Distribution Model for Electrical Consumable Products: An Indian Landscape, 
  1. Distribution Model for LV Switchgear & the Indian adaptation
  1. Marketing Approach for Industrial Consumables in India
  1. Study of Different Distribution Models for Industrial Consumables & applicability in India
  1. Comparative Analysis of Marketing Approach for Industrial & Consumable products in India
  1. Complementary Product Strategy for Industrial Consumable Products 
  1. E-marketplaces for Industrial Consumable Products: Additional Business route or Black Swan event for industrial Distribution Systems
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